| Logos and Stationary Samples | 2012 |
| Branding Projectos |
As architects and designers, we are also skilled in developing distinctive and cohesive branding packages that will boldly set a business apart from its competitors using a whole spectrum of tangible and intangible features. These features include the use of graphics, messages and interplays to effectively define an organization within the marketplace.
Iconic had the opportunity to develop several of these branding products this last year. From logos to websites, we were challenged to create products that would fit our clients corporate identity needs. First we met with the clients to assess their needs and desires. Then we looked into other business associates and competitors branding efforts to create a baseline and benchmark results. We coordinated with graphic designers, copy editors, web designers and the clients of clients to bring to plate the most appropriate product. It stroke us surprising how one can find the different parts of an engine, but how necessary is somebody that will look into the big picture to know which parts to use, and how to put them together.
| Pictures by Taube Photography | 2012 |
| Happy End |
This last year was full of challenges but that is exactly what drives architecture. The problem-solving factor. The relationship between cost, benefit and long-term effects. As our slogan praises: “Architecture and Design, Reverberating in Space and Time”.
We applied evidence-based design protocols in our projects and, by deep diving into a plethora of elements that should be accounted for in the design process such as form, function, sustainability, scientific rigor, cost, schedule, and the client’s branding inventory, we ensured that our design solutions were based on the most recent available credible research.
In the course of the year, we strove to be up-to-date in all aspects of the healthcare sector. Along with Orcutt Winslow Partnership and Dignity Health, we conducted a panel of discussion at the Healthcare Design 2012 Conference, Phoenix, November 3-6. At this point we discussed how the five working conditions categories (Agency for Healthcare Research and Quality) affect nursing performance and, therefore, fatigue. We brought up to the table the importance of caring for our caregivers, and how the wellness of nurses have a ripple effect in all levels of the healthcare delivery process, ultimately reaching a healthcare organization’s financial bottom line.
So, without resting on the laurels, we close the year with the certainty that we have made our part: responsible architecture, sustainable design, and a huge respect for the client. Thanks to you all and Happy New Year!
| Express Urgent Care Snapshots | by K. Shakman | December | 2012
| Happy End |
This last year was full of challenges but that is exactly what drives architecture. The problem-solving factor. The relationship between cost, benefit and long-term effects. As our slogan praises: “Architecture and Design, Reverberating in Space and Time”.
We applied evidence-based design protocols in our projects and, by deep diving into a plethora of elements that should be accounted for in the design process such as form, function, sustainability, scientific rigor, cost, schedule, and the client’s branding inventory, we ensured that our design solutions were based on the most recent available credible research.
In the course of the year, we strove to be up-to-date in all aspects of the healthcare sector. Along with Orcutt Winslow Partnership and Dignity Health, we conducted a panel of discussion at the Healthcare Design 2012 Conference, Phoenix, November 3-6. At this point we discussed how the five working conditions categories (Agency for Healthcare Research and Quality) affect nursing performance and, therefore, fatigue. We brought up to the table the importance of caring for our caregivers, and how the wellness of nurses have a ripple effect in all levels of the healthcare delivery process, ultimately reaching a healthcare organization’s financial bottom line.
So, without resting on the laurels, we close the year with the certainty that we have made our part: responsible architecture, sustainable design, and a huge respect for the client. Thanks to you all and Happy New Year!
I Express Urgent Care Site Visit Pics | by K. Shakman | August | 2012
| Express Urgent Care Site Visit | 2012
Who says that the shortest distance between two points is a straight line? We challenged this idea by proposing a floor plan that diverged from the cookie-cutter straight and “boxy” formula of traditional medical offices. In doing so, we allowed several features to “blossom” such as a better integration between nurses and lab area, one extra physician office and a space that welcomes the user instead of confusing him.
Several articles grounded in Evidence-based design principles proclaim a positive relationship between the built environment and a patient’s perception of quality of care. In another words, doctors have been judged or rated according to the environment in which they surround themselves. It makes sense. Who would hire a lawyer whose office has an interior design style from the sixties?
We are designing today for generations to come in the future. The iPod, iPad, iPhone and “iCan Chose” generation. That means that with the internet, patients have been empowered to chose and rate doctors and facilities with the click of a mouse.
Designing with the new times in mind is a way to convey that the facility and staff are up to date with the latest technology, techniques and expertise. This should establish a good rapport with the “thumbs up or down” generation. Welcome to the future and good design, the real shortest distance between two points.
By Karen Shakman
ICONIC+ART Cover by K. Shakman | July | 2012
| ICONIC + ART ALLIANCE | 2012
Iconic Architecture and Design (Karen Shakman) has launched an alliance with Architectural Resources Team (Patrick C. Rehse) with the goal of pursuing projects in Brazil. We have established solid relationships with developers and architectural offices, primarily in Rio de Janeiro, Sao Paulo and Curitiba, and will be participating in bidding processes and selections interviews.
Thanks to a program through the Chamber of Commerce in Phoenix this last year, Patrick has visited several architectural offices in Sao Paulo and Rio de Janeiro, when he was able to foresee the tremendous opportunity to joint venture with these local organizations and provide architectural services and consultancy. We are excited to be the liaison between both countries.
Brazil has been considered one of the “BRIC” countries along with Russia, India and China. These countries are deemed to be at a similar stage of newly advanced economic development. The big challenge for the government of Brazil will be to fill in the gap between “nouveau rich” status and the “old poor” infra-structure at all levels. Not an easy task since the World Cup is here (2014) and the Olympic Games are just around the corner (2016).
Karen Shakman