Main Entrance Lobby | Paradise Valley Hospital | Phoenix | Arizona | 3,500SF

John Williams, MD | Plastic Surgery | Scottsdale | Arizona | 2,500SF

To Whom It May Concern,

My name is Dr. John Williams and I am a Plastic and Reconstructive Surgeon in North Scottsdale. I recently moved from my original office of 12 years and relocated to a new office a few miles away. The office is located in a new building that was largely vacant at the time. I knew how I wanted the new suite to look and function but I was concerned that the architects would not share my vision. Fortunately, the architectural firm that I was referred to introduced me to Karen Shakman.
From the very beginning of our working relationship, she was fantastic. She listened very carefully to what I wanted and created a design that fit my every need and desire. Because of her extensive experience in medical office design, she understood the need for efficient space planning as well as the importance of aesthetics in the competitive market of plastic surgery (all while keeping a close eye on the allotted budget). The final result was incredible and I get compliments on my office daily from patients and colleagues alike. I would highly recommend Karen to anyone who needs architectural services from a true visionary.
Thank you Karen for sharing your amazing talent with me.
John Williams, MD


Brittnay Carpenter | Arizona State University Architectural Intern | Phoenix | Arizona | 2010-2011

As an intern for Iconic Architecture and Design, I worked closely with Karen Shakman, which, in my experience, can be unusual for a student intern experience. Karen Shakman was the Principal Architect in the firm. She took time to teach the many things I had not learned from my education about the profession. Karen knows the importance of teaching those who work with her and the patience that goes along with it. While some professionals would get frustrated or simply not hire someone with little experience, Karen’s sense of leadership, and result oriented drive created a profitable dynamic between an intern and a growing company. By taking time to mentor, and lead by example, she created a knowledgeable professional and a dedicated individual who desired the best for the company. During my tenure at Iconic Architecture and Design, Karen taught me everything I know about the profession. Her leadership supported my professional growth, starting with learning project standards, to drafting construction documents in a few short weeks.
Karen took the time to take me to construction sites and see the creation of the hard work. This instilled a sense of accomplishment and validation of the effort we were putting into the projects. During a design-build project, the built product in a certain location was not as it was designed. We took images as well as measurements, and went back to the office to incorporate this change into the final set of drawings. As we continued working, I gained the experience needed to redline the construction documents and find errors on my own, giving time for the principal to take on other tasks. Instilling communication, trust and validation between mentor and intern dramatically increased the value of the intern’s work for the company as well as for intern’s education.

Brittnay Carpenter

Theresia Moloi | Neighborhood Pharmacy | Gilbert | Arizona | 1,200SF

Dear Kelli and Karen,

I just wanted to write this short note to let you know how much I enjoyed working with you during the design and planning process of my independent pharmacy.

I am so glad you came into the picture after a long time of looking for an architect. It was a double benefit to me to find out I get an Architect and Interior designer for the price one. I was mostly impressed by your high level of professionalism, your caring and down to earth attitude you displayed while working with me. I truly appreciate and thank you from the bottom my heart.

I could not be more pleased with your company,Iconic Architecture and Design. I am going to tell everybody I know about it, you are great! Thanks a Zillion times.

Please feel free to use this short note as a letter of recommendation, I would be more than happy to discuss the wonderful job you did for me with anyone and I look forward to working with you in the future.

Best Regards

Theresia Moloi

Neighborhood Pharmacy, LLC

Gilbert, Arizona


Michael O’Connor | Camelback Village Pharmacy | Phoenix | AZ | 3,600SF

Karen is very thorough and detail oriented. Her approach begins with listening to the client’s needs, identifying potential requirements which will impact the outcome and then delivering the final work product in an efficient and timely manner. I intend to utilize Karen’s firm again in the future.

Ro Jackson | Surgeons Management, Inc., Brown Hand Center, and St. Michael’s Center for Special Surgery | Houston | Texas

Iconic Architecture and Design were originally referred to our companies (Surgeons Management, Inc., Brown Hand Center, and St. Michael’s Center for Special Surgery), by an international construction and development company. We have been extraordinarily pleased with their results, and the ease of working with Ms. Berry and her associated staff.

With twenty five years of experience dealing with various design firms, the working arrangements, and results, on occasion, have been somewhat less than stellar. This is not the case with Iconic Architecture and Design. We have been so pleased, that we, and our development partners, have selected Iconic Architecture and Design, as our “go to” designers for our national expansion program.

The professionalism, working arrangements, and delightful personalities make what could be a difficult process, into a smooth and pleasant experience.”

Ro Jackson

Vice President of Project Development

Surgeons Management, Inc.

Houston, Texas


North Valley Dermatology | 10,000 SF | Jill Fredenberg

Dear Kelli:

This letter is extremely overdue. I am writing to thank you for the superior service I received from your organization. From our initial meeting, throughout the build out and well after completion, you were there to assist me time and time again. Your level of interest and enthusiasm coupled with your business sense and sensitivity to real life expense was extraordinary. Your professionalism and courtesy were givens, but it was your sincere vested interest in realizing a life’s dream that impressed me the most.

I know you took charge of situations during the process to ease my load. These subtle initiatives are not your industry’s norm. It’s simply you going above and beyond again. Thank you for taking the measures to relieve your customers to focus on what they need to accomplish during the stressful time of a build out and remodel. As I’ve told countless colleagues, friends and family, I wish I did this more often – Kelli Berry was a delight to work with! Please ensure you get the recognition you so very much deserve.


Jill Fredenberg

Business Manager

cc: Mary Fredenberg M.D.

Theodore K. Hofstedt, M.D. | North Valley Orthopedics | Arizona |

“Kelli was fantastic with which to work. Our office is beautiful and my patients remind me of that all the time.”

David B. Mendelson, D.O. ENT | Specialists of Arizona | Arizona |

“Iconic made our floor choice very easy – she steered us away from the poor choices and we ended up with a beautiful floor that we never would have chosen otherwise. It was perfect. Kelli’s knowledge of color and design helped immensely.

Samuel Walker | We Care Urgent Care | Glendale | Arizona | 4,950SF

Kelli, Karen
You and the team at Iconic have proven to be energetic, insightful, creative and accommodating. We appreciate your professionalism and work ethic and would most definitely recommend you to any project that needs clear communication, great attitudes, a creative eye and is value driven.

Sam Walker