Those who know what it takes to run a small business may relate to the struggles one goes through when it comes to maintaining a website. I started Iconic Architecture and Design in 2009. At that point I knew what kind of branding I wanted to accomplish. Besides the name, which was created as a tribute to the geniousity of some outstanding architectural work , I wanted a brand that would portray my ideas and work in a simple and concise way. Since then I have hired very talented website designers that seem to have very creative and talented ideas, yet little professionalism to deliver what they promise. Almost four years later, after hiring and being disappointed by several “professionals” in the field, I still find myself working on the goals I had before. The journey has been painful and the road bumpy. My eyes continue to focus on the future; “one day at a time”.